Riyadh, January 22nd, 2024, the second edition of the Saudi Tourism Forum, in partnership with the “Visit Saudi” platform – the official identity for Saudi tourism, kicks off under the theme “Discover It”. The event will take place from January 22 to 24 at the Riyadh International Convention & Exhibition Center.
Over its three days, the forum will include 41 dialogue sessions and workshops covering a variety of topics such as domestic tourism, the emergence of alternative hospitality in the Kingdom, and the Kingdom as an adventure tourism destination. One of the seminars will showcase the Red Sea and its opening as a tourist destination.
The workshops will discuss mechanisms and methods for tourist attraction in line with international standards. The Saudi Tourism Forum will witness the signing of more than 50 agreements and memorandums of understanding with various government and private sectors.
Eng. Hamza Nasser, chairman of the organizing committee, stated that through the Saudi Tourism Forum, they aim to promote Saudi tourist destinations to a diverse audience, both from within the Kingdom and internationally. The focus will be on highlighting investment opportunities, talents, and success stories that have established distinguished career paths. He noted that Saudi tourism has become a leading and rapidly growing tourist destination globally.
The forum, organized by “4M Events”, provides an opportunity to network and promote the beauty of Saudi tourist destinations with 104 exhibitors. The goal is to develop tourism products for domestic destinations, create new clients, develop business networks, and raise tourism awareness among all attendees. This aims to ensure the sustainability of this vital sector, enhancing the Kingdom’s position as a global tourist destination, in line with the targets of Saudi Vision 2030.
The list of exhibitors includes hospitality and hotel entities, destination management companies, government agencies, associations, tourism apps, aviation and transport companies, training academies, travel necessities, and business accelerators.
The second edition of the Saudi Tourism Forum comes after the success of the first edition in 2023, which saw participation from over 350 tourism-related entities, numerous Saudi and international leaders and experts, the signing of 35 agreements and memorandums of understanding, and the hosting of 25 dialogue sessions and workshops.
This year’s forum launches at a time when visiting the Kingdom of Saudi Arabia is easier, smoother, more enjoyable, and safer than ever, thanks to the facilitations provided, the number and types of entry visas, and the digital infrastructure, all available on the “Visit Saudi” platform. This platform offers guidance, provides various tourist information and plans, aiming to invigorate Saudi tourism and attract tourists.
Saudi tourism has successfully increased its contribution to the national gross domestic product (GDP) in recent years and created new jobs for national talents of both genders in various tourism industry sectors. The Kingdom is making efforts to elevate the sector by increasing its contribution to the GDP to 10% and aiming for 100 to 150 million visits by 2030. Those interested in attending the forum can register at the following link: https://www.sauditf.com/ar/registeration
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