XPERFORM, the dynamic talent competition created by MDLBEAST’s XP to discover the next generation of vocal talent from across the MENA region, will premiere its third season with an exclusive event at VOX Cinema on October 28, 2024. The series, which offers emerging artists the chance to showcase their talents and grow their careers through booking opportunities and partnerships with MDLBEAST Records, is returning with a fresh line-up of talented contestants and thrilling challenges.
The premiere will feature the first four episodes, spotlighting the auditions held in Riyadh in July 2024. Following the premiere, Episode 1 will be available for streaming on XP Music Futures’ YouTube channel (@xpmusicfutures.mdlbeast) starting October 29, 2024.
Speaking ahead of the premiere, Nada Alhelabi, General Manager of the MDLBEAST Foundation, highlighted the significance of the competition, saying, “XPERFORM is more than just a talent show. It’s a launchpad for regional artists, offering them the exposure and resources they need to succeed in a competitive industry. We’re incredibly proud to showcase such exceptional talent this season, and we look forward to seeing how these artists will grow and evolve.”
Since its inception, XPERFORM has been pivotal in highlighting rising stars from the region, with previous winners like Asayel (2022) and AJ TRUTH (2023), but also participants such as DJMUBARAK going onto further their careers.
In its third season, XPERFORM cements its reputation as the premier launchpad for MENA’s rising vocal stars. From live auditions to digital challenges, the competition gives contestants a stage to shine and the backing of MDLBEAST to turn raw talent into lasting careers.
This season, 35 hopefuls from across the MENA region were selected to audition in front of an esteemed panel of judges. The series will focus on these auditions, showcasing the raw talent and determination of the contestants as they perform live for the panel.
The XPERFORM 2024 judging panel brings together four highly respected figures from the regional and international music scenes:
Shamma Hamdan: As the first Emirati woman to reach the finals of Arabs Got Talent, Shamma Hamdan has blazed a trail in the region’s music industry. A talented singer, songwriter, and multi-instrumentalist, she has gained widespread acclaim for her unique fusion of traditional and contemporary sounds, inspiring young musicians across the Arab world.
Defencii: A prominent figure in the MENA rap scene, the Sudanese-Saudi rapper, composer, and songwriter has made a name for himself with his hard-hitting lyrics and powerful performances. His work has cemented him as one of the most influential voices in regional rap & hip-hop.
Hassan Abouelrouss: Known for his versatility as an actor, singer, and comedian, the Egyptian star has built a career that spans across film, television, and music. His energetic performances and unique style have earned him recognition as one of the region’s most multi-talented entertainers.
Rawan Alfassi: Representing MDLBEAST Records, Rawan Alfassi is passionate about discovering and nurturing new talent. Her expertise in artist development makes her an integral part of the judging panel, ensuring that contestants receive guidance that goes beyond the competition.
Competition Breakdown
Episodes 1-4 will showcase the audition phase, where contestants perform live in front of the judging panel. Each performance was evaluated based on vocal quality, stage presence, and overall impact and will need three “yes” to advance to the next stage of the competition.
Episode 5 will feature the contestants who advanced from the auditions, tasked with a social media challenge where they must create captivating one-minute videos to showcase their unique talents and connect with their audience.
Episode 6 will bring the excitement to a peak with the battle rounds at the XP Music Futures Conference, where finalists will go head-to-head to prove they deserve to advance to the Grand Finale the following day and win the title of XPERFORM 2024 champion.
The season concludes with a special 7th bonus episode, where the winner takes the stage for a once-in-a-lifetime performance at Soundstorm, Saudi Arabia’s largest music festival.
Premiere and Viewing Details
Premiere Event: October 28, 2024, at VOX Cinema
First Episode Release: October 29, 2024, on the XP Music Futures YouTube channel
For more details and to stay updated on new episodes, visit the XP Music Futures’ YouTube channel (@xpmusicfutures.mdlbeast) and follow the latest updates on social media