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 Soundstorm 2024 roared to life with an unforgettable opening night that combined legendary performances, cultural celebrations, and a historic tribute to Saudi Arabia’s success in securing the 2034 FIFA World Cup. The festival's fifth edition marked a milestone as the Riyadh desert transformed into a pulsating hub of music, energy,

PepsiCo’s refreshing beverage brand, Sting, marks its debut in Saudi Arabia, bringing its unique energy to the Kingdom. The launch was marked with a dynamic, one-of-a-kind experience at The Boulevard, Riyadh city’s renowned entertainment and leisure destination.  Speaking on the launch, Omar Aboul Hassan, Senior Marketing Director, Beverages, PepsiCo Africa,

Ras Al Khaimah: Safar News RAK Mall, in collaboration with RAK Hospital, successfully hosted the much-anticipated ‘Dia Beat It Walk 2024’, to raise awareness about diabetes and promote a healthy and active lifestyle. The event, held at the outdoor parking area of RAK Mall, commenced at 3:30 p.m. and drew

Abu Dhabi: Bloom Holding, one of the UAE’s foremost real estate development companies, has received three awards at the 2024 Arabian Property Awards for its fully integrated and all-inclusive project in Abu Dhabi, Bloom Living.   This significant achievement marks the third consecutive year that Bloom Holding has been recognized by the Arabian Property

Saudi Arabia’s Banban to Host a Spectacular Celebration of Global and Regional Music Soundstorm 2024, the fifth and most ambitious edition of the Middle East and North Africa’s largest music festival, is set to ignite Riyadh’s Banban from December 12 to 14. With performances from international superstars and regional icons,

Journalists toured the sprawling festival grounds of Soundstorm 24, gaining exclusive insight into the preparations for the fifth edition of the largest music festival in the Middle East and North Africa. Organized by MDLBEAST, the leading Saudi music entertainment company, Soundstorm 24 is set to light up Riyadh’s Banban area

Dubai: Safar News Gargash Group, a leading business enterprise in the UAE, is thrilled to announce that the state-of-the-art Mercedes-Benz Brand Center in Dubai Design District (D3) has been awarded in the prestigious “Excellent Architecture” category at the German Design Award 2025. Presented by the German Design Council, this award

Platform is set to redefine the gifting landscape with VISA Integration, Video Messaging, and Enhanced Security Abu Dhabi, UAE – Line Investments & Property SP LLC, the shopping mall division of Lulu International Holdings, has unveiled its next-generation  VISA - powered LAKA Gift Card, ushering in a new era of

The fourth edition of XP Music Futures culminated in an inspiring finale yesterday, with Ramadan Alharatani, CEO of MDLBEAST, reflecting on the remarkable journey transforming Saudi Arabia into a global music hub in just five years. The Arena space was filled during the session titled “5 Years of MDLBEAST: Building

The second day of XP Music Futures 2024 lit up Riyadh’s JAX District with dynamic discussions, groundbreaking performances, and bold visions for the future of music. As part of Riyadh Music Week, the event continued its mission to blend Saudi Arabia’s rich heritage with cutting-edge innovation under the theme ‘Flourish,’