CLÉ Unveils Exclusive Collaboration with MB&FA nticipation Reaches Fever Pitch for the First-Ever MB&F Collectors’ Dinner in Saudi Arabia

As a trailblazer in the local luxury ecosystem, CLÉ has continually redefined the concept of personalized experiences for trendsetters, collectors and aficionados. Guided by a passion for sharing captivating brand stories, CLÉ has evolved from a luxury consultancy service to a transformative omnichannel platform that seamlessly connects people, partners, products and services in a truly immersive and localized manner.

The MB&F collectors’ dinners represent a milestone for CLÉ, firmly establishing its position as the key gateway between the collectors’ community and the most sought-after brands. MB&F, widely regarded as the holy grail of independent watchmaking, epitomizes the artistry and innovation that CLÉ holds dear.

The exclusive 2-day event will serve as an extraordinary introduction of MB&F to the dynamic Saudi market, offering local collectors and enthusiasts the unprecedented opportunity to witness the world-famous avant-garde timepieces firsthand and experience the epitome of horological craftsmanship. The highly anticipated get-together will facilitate connections between Saudi collectors and MB&F through CLÉ’s extensive database of the Kingdom’s most discerning collectors, making it a key factor in this unique collaboration. In addition, guests attending this revolutionary event will be treated to an exclusive preview of MB&F’s latest novelty pieces, giving them a tantalizing glimpse into the future of independent watchmaking.

The first evening commenced with an intimate private dinner at Signor Sassi in Riyadh, setting the stage for a captivating journey through the world of MB&F. Renowned for its innovative approach and meticulous attention to detail, MB&F has curated an exceptional experience that is certain to leave guests awe-struck and inspired.

Day 2 had the MB&F team and a group of select collectors embark on a private tour of Al Turaif district in Diriyah, the historical heart of the capital. The tour was followed by another private dinner in Via Riyadh, the home of CLÉ’s first physical gallery in Saudi Arabia.

“We are immensely proud to be part of this exclusive collaboration with MB&F for the highly-anticipated collectors’ dinner,” expressed Yasmine AlShathry, Founder and CEO of CLÉ. “By bringing MB&F to Saudi Arabia, we aim to cultivate community engagement, strengthen the rapport between MB&F and the Saudi market and elevate the luxury landscape in our region. This event will mark a milestone in our mission to redefine the way brands engage with local consumers.”

MB&F, founded in 2005, revolutionized the horological landscape through its pioneering concept laboratory. By challenging conventional boundaries and embracing world-first collaborations with renowned artists, watchmakers, designers and manufacturers, MB&F has become synonymous with creating some of the most extraordinary timepieces and three-dimensional kinetic sculptures that push the boundaries of imagination.

“These very first collector events in Riyadh organized with CLE were for us a tremendous way of meeting our local MB&F Tribe members and making new friends. Saudi’s collectors are incredibly enthusiastic about independent watchmaking and we were humbled to witness such passion and kindness” – Cédric Roussel, Relationship Manager of MB&F.

The collaboration between CLÉ and MB&F represents a social activation that aims to introduce MB&F to the discerning Saudi community, foster community engagement and forge lasting relationships that will shape the future of the luxury industry in Saudi Arabia.

As CLÉ continues to pave the way for luxury retail in the MENA region through integrated, interactive and intuitive customer experiences, the platform remains steadfast in its commitment to empowering clients with unparalleled service excellence, cultural exchange and hyper-personalized product experiences.