- Starbucks Reserve, Riyadh Boulevard transformed into a vibrant gathering place for fans, families and communities, joining a global moment celebrated across 34 countries on the same night
RIYADH, SAUDI ARABIA, June 13, 2026:
When Saudis come together, the energy is electrifying. Streets, homes, and gathering places fill with pride, anticipation, and a deep sense of belonging. On this special night, Starbucks carved out a home for that feeling at the Starbucks Reserve in Riyadh Boulevard.
Welcoming fans, content creators, media representatives, and our cherished customers, Starbucks hosted an exclusive evening celebrating community, national pride, and the joy of shared moments. This gathering transcended mere event status; it embodied the essence of Saudi Arabia, fostering connections, celebrations, and memorable storytelling among attendees.
The Riyadh celebration was part of a broader global moment, taking place simultaneously across 34 markets. From Riyadh to cities in Europe, Asia, and the Americas, Starbucks locations transformed into vibrant gathering spots where local communities celebrated their pride while sharing a universal experience.
Samar Jabbour, Senior Vice President of Starbucks MENA at Alshaya Group, remarked, “When Saudis celebrate, they celebrate together. This spirit of community, pride, and connection is what we aimed to reflect this evening. Starbucks has always been a gathering place, and tonight, it became a rallying point for a moment that resonates on a larger scale.”
In a nation where football passion and hospitality are deeply woven into the cultural fabric, the evening held special significance. It underscored the belief that the most powerful and memorable experiences are those shared among friends and family.
As guests departed, they received personalized keepsakes crafted just for them, symbolizing a lasting reminder of a night that unified Saudi Arabia in a global celebration of connection, pride, and community.
